Social Networking

While browsing the internet finding more information on social media marketing I came across this on a site called Mashable.com.

This suggests that those who are fans or followers of a brand on Facebook or Twitter, respectively, are slightly more likely to buy products and services or recommend the brand to a friend. However, many people many people actively seek out the brands they’re already fans of and follow or fan them on Twitter and Facebook. Although, those that are already existing enthusiasts will be kept active through engagement with the site itself.  It also states that users had negative preconceptions of brands that didn't use social media.  This does suggest that social media is becoming a competitive advantage for those that are participating, and an increasingly major weakness for those that are not. 


Obviously this study is 2 years out of date but it is still an interesting piece of information and this could have even increased by now! 


Both Nero and Crufts are at an advantage then using social media heavily for their promotion! Both seem to show that using these are fundamental to their marketing strategies. 




After looking at Mintel, it states that out of 7912 male/females aged 15-24, 465 (5.88%) stated that they use the internet to purchase event tickets online regularly compared to:
 Computer Software/Games 
Computer Hardware & Accessories 
Music 
DVDs 
Electrical Goods 
Furniture 
Groceries 
Toiletries and Cosmetics 
Clothing & Footwear 
Books 
Holidays and Travel 
Insurance and other Financial Products 
Flowers/plants 
Jewellery 
DIY/Gardening Equipment 
Mobile Phones or Accessories 
Sports Equipment 
Toys and Games 
Beer, Wine & Spirits 
Other 

I did this with Nero's target audience in mind as for Crufts, I am still unable to find the average age of the target audience. 


Reference: 
Mintel . (2009). Internet- Making A Purchase Online Regularly .Available: https://www.kmrsoftware.net/netquestuni2/default.aspx. Last accessed 23rd Feb 2012.


Ostrow, A. (2010). Facebook and Twitter Making a Major Impact on Purchase Decisions [STATS]. Available: http://mashable.com/2010/03/16/facebook-twitter-purchase-decisions/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+Mashable+(Mashable). Last accessed 23 Feb 2012.