Crufts Phone Application

I noticed through the Facebook site that Crufts actually have launched an app for the first time which works on  iPhone, iPad, iTouch, Android and BlackBerry phones. Seeing as I managed to lose my phone I am currently stuck with a very primitive replacement so I am unable to download the application myself! 

However, according to the Crufts Website the application gives users,


 '...all the latest dog news and updates throughout the show this March. Including weather forecasts, all things social, a map of how to get to the NEC and even Crufts live streaming, the app promises to be an essential companion throughout the world’s favourite dog event.'


It features a calender of daily events that sync to your phone and gives alerts when competitions/displays are due to start. Even those who can't actually attend the event can stream the event live through the Crufts YouTube channel using this app and receive real time updates from the Kennel Club Twitter feed. 


It seems their main objective for doing this would be to provide constant information regarding the event itself therefore raising awareness and keeping people informed with up to date news, changes, times etc. This makes it easier for attendees to plan what shows they want to see. 


The ap makes Crufts seem much more up to date and 'with the times', people like to download apps for pretty much everything and this would be a good addition for dog lovers. 


As with many of their marketing strategies, this app also gives users a chance to purchase tickets through it, some people may be more likely to do this as it may be easier for those on the go.