I found when flicking through a few magazines that in the back of the February edition of NME there was an advert for Nero's UK Tour.This advert shows how many dates have actually sold out now showing it to be hugely popular.
Like Crufts, this Tour is being advertised in specific magazines to target specific markets.
According to Pressgazzette.co.uk, NME serves its audience
“via social media, on TV, radio, mobile, through live events and in print and reaches over one million consumers each week”.
AND
According to NME:
'The NME is the longest published and most respected music weeklyin the world'
The magazine has a much larger male audience at 73% and the average reader's age is 25. 73% of readers are in the ABC1 category. They state that their target market are men aged between 17-30.
77% of NME readers have been to at least one concert in 2007 so this suggests that this advert is targeting a very specific audience that being young males aged between 17-30 which is suggests that this is possibly the main target audience for this tour.
When looking at Tgi data using this demographic, I found that 53% out of 2257 viewed that music was an important part in their lives.
References:
Press Gazette. (2011). Mag ABCs, music and film: NME down 14.3 per cent. Available: http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=47732&c=1. Last accessed 6th Feb 2012.
MacDougall, T. (2011). NME Classified Media Information. Available: www.nme.com/mediapack/pdf/nme_media_information_full.pdf. Last accessed 6th Feb 2012.
https://www.kmrsoftware.net/netquestuni2/default.aspx
Good research - keep it going
ReplyDeleteThank you very much for this great post.
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