Social Media Promo- Nero Tour

Nero announced their tour via the Social Media site Facebook, this purely targeting their online fan base effectively. Facebook is used by many as a way of finding out about events going on and helps fans keep track of their favourite bands/artist's whereabouts and any new information regarding them i.e. Single/Album releases, Tour dates, Important news etc. Looking at it today, the shares keep increasing, at the moment the status'about their tour have been shared 42 times across pages and hundreds of fans have 'liked' the status' themselves.

On the left hand side of the page there are tabs that users can click to access extras such as: music videos, photos, album previews etc. There are also links for buying tickets for tour dates and for joining the mailing list for information on releases, tour dates, videos etc. 

I noticed there was a video posted advertising their tour and the venues where they were playing....

Click for link to official Nero Facebook page

Nero also have a Myspace page...

This has similar content to that of the Facebook page apart from the blog tab where they post updates on album release dates, single releases etc. The fans also post comments on here that enable them to interact with one another. By using more than one social network, they are making sure their information regarding releases, tour dates etc. reach a larger and perhaps more varied audience.

ASWELL...

Nero use Twitter as a form of marketing, they announced their tour dates on here as well. Some of their tweets contain links to enable those following to download their music via iTunes. The tweets from Nero on here are much more personal and 'chatty' for example one tweet was 'Driving back to london, I Wanna Dance With Somebody turned up as loud as the car will allow. RIP Whitney.' Some of these types of tweets encourage interaction from followers i.e. Retweets

Click for the link to official Nero UK Twitter page

According to Mintel:

'As well as ticketing, increasing internet penetration has also created a lot more opportunities for bands and promoters to ensure that people are aware of their events taking place. Artists use their websites and MySpace/Facebook profiles to publicise forthcoming concerts or tours'

I shall look into what the Crufts feature on their facebook page and see if it is similar in anyway as obviously both of these events are very different so it will be interesting to see whether or not they use the same strategies.

References:

http://www.facebook.com/nerouk

http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=479850/display/id=544044?select_section=544045