Crufts 2012 Website

This is the Crufts main webpage. This page for the event loads quite quickly which is definitely a bonus. Navigating around the webpage is fairly easy. There are loads of links to click on that will take you to certain other information pages about the event. Under the 'interact' tab, there is an option to access podcasts, Crufts TV, audio interviews, photos and video which obviously is for those enthusiasts out there enjoying the build up to the event. 


Each of the tabs are named the following:
 Home,Ticket Office, What's On, Show Info, Interact, Sponsors and Trade Exhibitors, Dog Exhibitors, and Press Centre, when you click on each tab, each show a drop down menu with further options. This makes it very easy to find the information you're after very quickly and therefore it is very useful for gaining further information regarding the event. 

The theme of the webpage is in keeping with the Crufts logo which is green, in keeping with the logo and gives it quite a tidy look.

The slogan featured on the webpage is:

'Crufts tail wagging fun for all the family!'

This implies it to be an event to be enjoyed by everyone, therefore promoting it to a wide audience, making it seem lighthearted and good fun. It states at the top of the page that under 8s get in for free so this obviously promotes it as a family orientated event. This may be an attempt to break the preconceptions that Crufts is only for those serious about showing and breeding dogs.