While on Facebook I noticed that on the right side of the page one of the sponsored links was an opportunity to win one of 10 pairs of tickets to the Nero Tour courtesy of the Darkest Hour which is a new film that has just been released. In order to do so, you have to 'like' the page for the Darkest Hour movie itself so it is promoting both the movie and tour. These links can work well as you have the option to select your preferences i.e. what you are interested in and the option to 'hide' those you are not so the adverts that do come up should be more tailored to each individuals interests therefore this helps to target the right market.
The picture isn't too clear but you can see the advert on the right hand side.
Once you click it and 'like' the site, this is displayed.
In order to enter the competition, you just have to enter your name, sex, email address and location, which then subscribes you to the mailing list for future promotions and obviously gives them information on their general audience as well for maybe further promotion, research etc. So far Crufts haven't done anything like this but it may be too early as yet.
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