This morning, I had a quick check on the facebook and Crufts have posted a link to their official merchandise page where the merchandise for Crufts 2012 has been released.When looking I noticed they sell; clothing (unisex), soft toys, bags, badges, fridge magnets, mugs, keyrings,pens and rosettes! So they have quite a lot of merchandise...
Events use a number of different ways to create income other than the cost of the tickets themselves. One major way of increasing the income from various events is through producing merchandise.
I searched for a good definition of merchandise and found this:
‘The purpose of merchandising is to generate an interest for the product in the consumer, to sustain that interest and to eventually sell the product based on that interest’ (Caldon, 2008).
I also looked up the defintion of souvenir as well and this one I thought was quite good:
'An item of sentimental value, to remember an event or location; sometimes a cheaply-made item sold for a high price.'
They are most often very over priced! This is probably because they are selling to a very particular market and if they are the official merchandise providers then they know that people have no where else to get the genuine merchandise and so this makes people more likely to fork out more cash. Pretty bad considering you are most likely paying a fair amount for your ticket anyway but there you go!
Anyway...all of these items are branded with the Crufts logo.
Events use a number of different ways to create income other than the cost of the tickets themselves. One major way of increasing the income from various events is through producing merchandise.
I searched for a good definition of merchandise and found this:‘The purpose of merchandising is to generate an interest for the product in the consumer, to sustain that interest and to eventually sell the product based on that interest’ (Caldon, 2008).
I also looked up the defintion of souvenir as well and this one I thought was quite good:
'An item of sentimental value, to remember an event or location; sometimes a cheaply-made item sold for a high price.'
They are most often very over priced! This is probably because they are selling to a very particular market and if they are the official merchandise providers then they know that people have no where else to get the genuine merchandise and so this makes people more likely to fork out more cash. Pretty bad considering you are most likely paying a fair amount for your ticket anyway but there you go!Anyway...all of these items are branded with the Crufts logo.
I would have thought those that attend the event may want to purchase a souvenir as those that do attend are most likely very much into the brand/ what it stands for as it is targeted at dog lovers. Assuming this is the case, Crufts probably generate a fair amount of revenue from merchandise purchases. Those wearing/sporting the merchandise are obviously promoting the event as well so it's great for them!
As for the Nero Tour there are no official licensed merchandise sites for this tour at the moment. From experience I would have thought the merchandise, if any, will be on sale at the actual venue on the night of the show. This can sometimes be effective as after a gig/show I find you are normally (hopefully!) left with a buzz and it normally increases your liking for the particular band/dj/performer. This may be a likely time when people want to buy the merchandise as a memento and obviously those newly converted fans may want to demonstrate their support after by purchasing merchandise. Fans may wish to purchase a t-shirt,hoodie etc. to show they have been to actual show.
Perhaps after the tour has finished an official site may be there to sell tour merchandise to those who wish to purchase any.
References:
AllWords. Definition of Souvenir. Available: http://www.allwords.com/word-souvenir.html. Last accessed 06 March
Caldon, R. (2010). Merchandising-Its advantages. Available: http://ezinearticles.com/?Merchandising---Its-Advantages&id=5624926. Last accessed 06 March 2012.
References:
AllWords. Definition of Souvenir. Available: http://www.allwords.com/word-souvenir.html. Last accessed 06 March
Caldon, R. (2010). Merchandising-Its advantages. Available: http://ezinearticles.com/?Merchandising---Its-Advantages&id=5624926. Last accessed 06 March 2012.
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