When typing 'Nero' into 'Google', the official Nero music page isn't the first result that comes up, infact the official www.thisisnero.com is the 4th result. Before that is in fact the CD/DVD burning computer software websites. However, when I typed in 'Nero Second Reality UK Tour' into Google the website does not even feature on the 1st results page and instead the official website comes up on the 2nd results page 3rd down. Ahead of this are all the articles releasing information about the tour, dates, venues etc. from various music sites.
This does suggest that the tour is getting a lot of coverage from many different sites which mainly seem to be press releases from music sites which is obviously raising awareness and this seems to be a major marketing strategy for them which presumably they aren't having to pay for! This is great news for them!
When I type Crufts into 'Google' the first result is the official Crufts page, even the sponsored ad is the Crufts page. Following this is the Wikipedia defintition of 'Crufts', last years results, Kennel Club webpage(organisers),Crufts section on channel 4, NEC page for Crufts and the Crufts YouTube page. This suggests great SEO (search engine optimisation) due to the fact that all the page results on the first page are strongly linked with the event and feature the keyword 'Crufts'. It may be easier for Crufts to do this as it is an original name that is not taken by any other well known brand,product etc. It is also a popular, well known event and being a single word, it can help make the search more specific as multiple words may bring up irrelevant results as seen with the 'Nero' search. As shown, Nero have the problem that they share their name with a popular piece of computer software.
SEO can be defined as:
'The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.' (Marketingterms.com)
Reference:
Marketing Terms . Search Engine Optimization (SEO). Available: http://www.marketingterms.com/dictionary/search_engine_optimization/. Last accessed 03 March 2012.
No comments:
Post a Comment